The Senior Media Manager uses media planning skills to identify new market opportunities, manage media investments strategies and execution, and manage day-to-day media operations for more effective results in achieving and exceeding business goals.
Assume accountability and ownership of media campaign planning, execution and improvements across direct and digital marketing channels, focused on moving consumers through the funnel, with a heavy emphasis on direct mail and digital media. Includes direct mail programs, paid search, digital display, social, mobile, video, paid content, programmatic and/or affiliate media.
Understand the customer and uses customer insights to improve overall direct marketing results via targeting, segmenting and messaging to engage and convert customers. Includes managing list buys.
Lead agency and internal partners in developing breakthrough media strategies, concepts and innovative thinking in channel delivery that result in effective campaigns.
Own development of media KPIs, performance reporting and optimizations.
Identify, recommend and implement changes for increasing the performance of programs. Includes: competitive, marketing mix model allocations, targeting strategies, etc.
Develop and modify bidding strategies in search, programmatic, display or social and effectively manages keyword strategies on paid search engines.
Establish media test scenarios with internal and agency partners, isolating variables for test and learn and to roll out to the organization.
Manages budgeting, forecasting, billing and invoicing of direct and digital media programs.
Develop relationships with agencies, sales representatives, 3rd party list providers, and the media community to ensure strong partnership, leadership position in the industry and access to the best and most innovative opportunities.
Collaborate with Brand Marketing to elevate overall marketing programs.
Demonstrate and continue to seek out knowledge and context on changing media conditions, media tech, consumer trends, competition and culture; specifically, in digital and emerging media platforms.
Constantly strive to support a superior customer.
Perform special projects and research as assigned.
Perform other duties as assigned.
Bachelor’s degree in marketing or related field; or equivalent years of experience.
8+ years of experience in strategy, planning and either buying or working with an agency partner to buy media.
Media agency experience preferred.
Strong track record of leading media efforts across teams.
Strong expertise in direct response media.
Passion for a superior customer experience.
Working knowledge of media agencies, enabling optimization of agency efforts on our business across our media channels.
Familiarity and passion for data and measurement, tying media investment to business performance.
Effectively multi-task and generate actionable recommendations.
Creative and conceptual ability for performance / added value media executions.
Excellent interpersonal & team skills, with ability to lead, collaborate and influence internal partners.
Experience building custom content programs with media partners preferred.