Ygrene Energy Fund

Manager, Direct Response Marketing

US-CA-Petaluma
Job ID
2018-1710
Department
Marketing & Business Development

Overview

Ygrene Energy Fund is a national leader in residential and commercial clean energy financing.  Founded in 2010, Ygrene’s award-winning, privately funded Property Assessed Clean Energy (PACE) program is revolutionizing the home improvement industry, making it easier for property owners to invest in their futures and a healthier environment. Ygrene is delivering greater choice for home and business owners by providing accessible and affordable financing for energy efficiency, renewables, water conservation, storm protection and seismic upgrades.  Recognized as one of the fastest growing asset classes in the country, PACE has proven to be a successful tool for supporting public policy initiatives, all without the use of public tax dollars or credits. To date, Ygrene has provided over $1 billion of private capital to more than 400 local communities, creating thousands of jobs and investing millions into local economies across the U.S.

 

We are looking for a Manager, Digital Response Marketing to coordinate and implement the vision, strategy, and plan to directly improve customer retention and grow overall customer value.  This role is a customer advocate, lives and breathes customer retention, and understands the lifetime value of a customer.  Retention, best in class customer communication, and creating customer evangelists is their passion.  Responsible for execution and delivery of vision and strategy for customer cultivation, retention, and loyalty marketing to deliver awesome business results.

Responsibilities

  • Develops one and three-year customer marketing strategy, including retention, email marketing and automation, loyalty marketing and personalization of communication messaging.
  • Understands the customer and uses customer insights to improve overall direct and email marketing results targeting, segmenting and personalizing communications to retain, convert, and upsell customers.
  • Drives the customer cultivation strategy starting from research (gaining deep customer empathy) to segmentation, communication, creative and calendar planning through program execution.
  • Builds and drives the strategy for direct and email marketing automation, database marketing and CRM initiatives.
  • Guides team, cross-functionally, and vendors, to deliver awesome direct/email marketing execution from marketing brief and creative development to program execution and post-program analysis and value measurement.
  • Accountable for retention and email channel results, critical metrics for program performance and offers insights for improvements.
  • Seeks out and adopts learning and standard practices, and innovate with a test-and-learn mindset.
  • Manages customer marketing program budget, with an eye for further efficiencies and effectiveness of spend.
  • Perform special projects and research as assigned.
  • Perform other duties as assigned.

Qualifications

  • 5 years of customer marketing experience including successful track record of implementing and leading end-to-end retention, and direct to customer marketing programs in a multi-channel environment.
  • Requires a combination of education and experience equivalent to a Bachelor's degree in marketing, communications, or related field.
  • Knowledge of Customer Relationship Management (CRM) systems, SalesForce preferred.
  • In-depth knowledge of direct/email marketing best practices with experience developing and implementing multi-year road map for customer marketing strategies across channels including designing and analyzing contact strategy, CRM techniques/tools, and customer experience.
  • Knowledge of data driven marketing, including testing, tracking, measurement, and attribution solutions.
  • Knowledge and experience running loyalty programs and activities focused on customer retention and value growth.
  • Demonstrated skills for accountability, responsibility, and initiative which the desire to drive significant, measurable performance results while leading to budget and timelines.
  • Ability to multi-task and prioritize in a fast-paced and dynamic work environment.
  • Ability to try new things and lead change, with a drive for continuous improvement and efficiency.
  • Ability to attend early morning and evening meetings as required.

Options

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed