Ygrene Energy Fund

Manager, Digital & On-Line Optimization

US-CA-Petaluma
Job ID
2017-1694
Department
Marketing & Business Development

Overview

Ygrene Energy Fund is a national leader in residential and commercial clean energy financing.  Founded in 2010, Ygrene’s award-winning, privately funded Property Assessed Clean Energy (PACE) program is revolutionizing the home improvement industry, making it easier for property owners to invest in their futures and a healthier environment. Ygrene is delivering greater choice for home and business owners by providing accessible and affordable financing for energy efficiency, renewables, water conservation, storm protection and seismic upgrades.  Recognized as one of the fastest growing asset classes in the country, PACE has proven to be a successful tool for supporting public policy initiatives, all without the use of public tax dollars or credits. To date, Ygrene has provided over $1 billion of private capital to more than 400 local communities, creating thousands of jobs and investing millions into local economies across the U.S.

 

The Manager, Digital & On-Line Optimization will oversee all digital marketing efforts with a focus on driving the growth of our customer base and maximizing their lifetime value. This is a critical position in the Marketing organization responsible for developing and executing Ygrene’s digital growth strategy.

 

If you live and breathe digital marketing and can’t get enough of analytics, we want to talk to you. We are looking for a Manager, Digital & On-Line Optimization to develop, implement, and optimize digital marketing campaigns across all channels. If you are passionate about all things digital; new methods, techniques, tools and platforms, then this position is for you.

Responsibilities

  • Shape and driving the digital marketing strategy; inclusive of SEO, PPC, display and video advertising, paid mobile and emerging media
  • Work with Manager, Content to design, build and maintain our social media presence
  • Deliver on growth goals, by leading through the marketing team and partnering cross-channel and cross-functionally to ensure execution of digital media strategy and creative development
  • Lead website build and launch initiative working cross-functionally to ensure that the brand and all business areas are well represented
  • Select and manage best in class agencies and vendors to drive innovation and growth-generating media campaigns
  • Adopt best practices & innovation across all digital platforms
  • Play a critical role in partnering with the Tech team to define the roadmap for, and deliver the tools, technologies, and data infrastructure that will enable better targeting, personalization, and decision-making capabilities, across all of our digital channels
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Identify trends and insights, and optimize spend and performance based on the insights.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Qualifications

  • Bachelor’s Degree in marketing or a related field
  • 5+ years of experience in online acquisition (paid search, display advertising and platforms, social media, mobile media marketing); combination of agency and in-house experience strongly desired
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, display advertising and Google AdWords campaigns
  • Demonstrated ability to develop and execute large-scale digital marketing strategies, including increasing conversions that drive revenue growth, measuring cost per sub and cost per acquisition and a strong understanding of the digital technology landscape
  • Strategic mind-set, ability to tell a great story and the ability to draw key insights from analytics to make key business decisions
  • Strong facilitation and influencing skills necessary to drive and lead cross-functional initiatives, and to be effective in a highly matrixed, and fast-moving environment
  • Learner’s mindset, with drive towards continuous innovation and improvement and a bias for action
  • Experience optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Solid knowledge of Drupal and working knowledge of programming basics
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

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